As people became more internet oriented, article marketing slowly shifted to become highly e-based. Unlike traditional times, now almost every website has its own blog and section to display engaging and informative articles that are available for the reader's pleasure.
Moreover, article directories now present themselves as online homes for many article writers. The author, in those directories, would create a profile and later post articles under the topics of his interest. What is even becoming more popular and on the rise is the use of advertisement in several of these article writings, where the writer can choose to promote for his book, product, or link to another online service for example. This can be through simply posting the link at the end of the article or by anchoring the link into the text itself. Article directories and article presence in general ultimately increase web traffic and thus cause more search engine popularity.
Article directories and blog posts are usually directed to specific targets of the community and they usually cater for their needs and engage them in comments, posts, feeds, and social activity as well. Moreover, those methods are regarded as the lowest cost types of advertising an author or writer can get. Popular article submission sites can radically increase popularity for writers (who touch on hot topics) as well as increase their site's visibility on search engines.
Further going, a new trend in article writing and submission is the back-linking that takes place hugely nowadays and that also increases web traffic. Authors that usually have profiles in online article submission directories have their articles displayed with a certain link/URL. To increase the visibility of this article, the author would tag it with keywords (thus allowing the article's title and link to appear at the bottom of similar content articles) and would also comment on other articles and blog spots informatively in order to get traffic as well. This exchange in links also generates a lot of quality feedback to and from the authors.
An issue that we need to mention as well is that article writing is becoming more competitive because of the many duplicated content available on the net. Article writing as means of marketing is thus becoming less effective if the content is not of high quality and unique and if it the articles are not linked to and from their site.
Finally, we can conclude that writing articles is an effective marketing strategy to promote one's profile or site if used effectively. Not only does it give the author more reputation, it also attracts targeted audience of his interest who he/she would always be interested in engaging and communicating to.
Arnold Aranez is an SEO Consultant and also a Social Media Expert. He is chief blogger at Mr.Gadget and writes tips and advice on his personal blog. Find out more about how he can help you gain better rankings and ultimately more traffic and sales!
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Article Source: http://EzineArticles.com/?expert=Arnold_Aranez
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